Dallas PULSE
Led the digital and content strategy for a new professional sports franchise, generating 900K+ monthly views and building a scalable brand presence from the ground up.
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As Social Media Manager for Dallas PULSE, I led the development and execution of the team's digital presence ahead of its inaugural Major League Volleyball season. My role extended beyond social media management. I owned the full content and storytelling ecosystem, shaping how the brand was introduced, positioned, and experienced by fans.
From day one, I built a strategy centered on short-form video, real-time storytelling, and culturally relevant content. Operating as a one-person content team, I managed everything from campaign ideation and content production to publishing, community engagement, creator coordination, and performance analysis. Through consistent optimization and data-informed decision-making, I generated 18.7M+ impressions, 4.5M+ video views, and 437K+ engagements while growing the organization's audience by 168.6% to more than 30K followers across five platforms during its inaugural championship season.
This role reflects my ability to build and scale a brand from the ground up, operate across both strategy and execution, and drive measurable growth through content, community, and storytelling.
📸 Featured Work
Social Campaign Highlights
Season Countdown Campaign – Built anticipation leading into the inaugural season through daily content, increasing engagement and audience retention
Pack the House Initiative – Campaign focused on driving awareness and attendance through high-energy visuals and targeted messaging
Game Announcements & Match Promotions – Consistent, high-performing content tied to key matchups and major moments
Short-Form Video & High-Performing Content
Viral Player Features – Athlete-focused storytelling designed to increase shareability and audience connection
Trend-Based Content – Leveraged platform trends to drive reach and visibility
Game-Day Coverage – Led 6–8 hour real-time content execution, capturing and publishing live moments to maximize engagement
Community + Culture Content
Black History Month Campaign – Content aligned with cultural storytelling and brand values
Women’s History Month Campaign – Highlighted impact and representation within the sport
Player Personality Features – Humanized athletes and strengthened audience connection
