Howard University
Led the digital transformation of Howard Football’s brand, driving 110% follower growth and building a 20-person creative team.
As Creative Director for Howard University Football, I transformed the program’s digital presence, blending storytelling with strategy to elevate the brand both on and off the field. Over two seasons, I led the development of a unified content strategy across Instagram, TikTok, and Twitter — increasing followers by 110% and reaching 91K+ views on viral content.
I built and managed a 20-person creative team from the ground up, overseeing content calendars, brand consistency, and game-day coverage. From weekly highlight reels to student-athlete features, I ensured everything aligned with the team's values and amplified their voice within the HBCU and college football landscape.
Through real-time analytics and audience engagement insights, I optimized reach and resonance, turning followers into fans and static posts into cultural moments. This role was the blueprint for the type of work I now do at the intersection of athletics, culture, and brand building.
📸 Featured Work
Social Campaign Highlights
MEAC Champions Post - Captured the emotion and pride of Howard’s championship win with visual storytelling that resonated with students, alumni, and recruits.
Uniform Reveal - Designed and executed a dramatic rollout of our new uniforms—integrating music, movement, and HBCU flair.
Touchdown to Touchdown Reel - Showcased game-day energy from pregame rituals to post-win celebrations.
New Threads - Merged fashion and football culture for a clean, hype-building moment.
Cultural + Seasonal Content
Women’s History Month Tribute - Honored the women who shape Howard Football—on and off the field.
Spring Break Post - Light-hearted player feature that helped humanize the athletes and strengthen community connection.
Bryan Cook Super Bowl Congrats - Bridged pro success with collegiate roots, increasing reach and engagement through relevant alumni storytelling.
TikTok Series: Player Personality + Brand
Valentine’s Day - Seasonal, culturally aligned content that spotlighted player charisma and team spirit.
Howard Football’s first and only TikTok to surpass 100K+ views—a major milestone in our digital reach.O-Line Feature - A fun, personality-driven spotlight on our offensive line—built community love around the “unsung heroes” of the team.
