HubSpot

As an Associate Product Marketing Manager at HubSpot, I led high-impact campaigns that directly contributed to revenue growth, product adoption, and brand trust. My role blended strategic planning with hands-on execution — managing communications, enabling sales teams, and driving community engagement.

I owned the execution of product notifications that influenced over $2.17M in net MRR, while crafting blog content and customer-facing updates that supported $24.3M+ in net MRR. From supporting Content Hub and Marketing+ launches to developing GTM strategies for analyst reports like the Gartner MQ and Forrester Wave, I ensured our marketing materials aligned with product goals and resonated with users.

In addition to content creation, I led quarterly webinars that drew 800+ customers per session and facilitated the Emerging Talent Ambassador Program, expanding HubSpot’s employer brand visibility through speaking engagements and campus outreach. My work also supported co-branded initiatives with partners like Google and our First Party Data Partnership, helping secure an additional $2M in joint funding.

🧩 Featured Work Highlights

Thought Leadership + Community Content

• Marketing Hub Enterprise AMA - Produced and promoted a live AMA to drive product engagement for advanced users.
  → Role: Content coordination, copywriting, promotion strategy.

• Content Hub AMA - Launched an educational panel series to support cross-product adoption.
  → Role: Messaging, moderation support, post-event recaps.

Product Marketing Blogs

• Lead Scoring Migration Blog -  Wrote blog post simplifying technical transitions for marketers.
  → Role: Blog writing, SME interviews, campaign rollout.

• Gartner Magic Quadrant Post - Helped craft positioning and social amplification for HubSpot’s leadership recognition.
  → Role: Cross-functional messaging, creative asset review.

• Email Tips Blog - Created how-to content on crafting high-performing emails using HubSpot.
  → Role: Writing, data inclusion, and visuals direction.

Speaking & Community Engagement

• Guest Speaker – Howard University, Marketing Class (2023 & 2024)

  • Shared insights on digital storytelling and product marketing as a Black woman in tech.

• HubSpot Workshop – Howard University School of Business (2023)

  • Led a session on building brand visibility and product familiarity among Gen Z students.

• Career Fair – 2023 & 2024

  • Represented HubSpot’s culture, careers, and customer-first marketing approach.