Mid-Eastern Athletic Conference
From ideation to execution, I helped shape a compelling online experience that matched the excitement happening courtside.
As the Creative Content Intern for the Mid-Eastern Athletic Conference (MEAC), I led digital storytelling during the 2023 Basketball Championship — developing a platform-wide content strategy that increased online engagement by 25% and brought in over 10,000 event attendees.
I executed social media takeovers, real-time posts, and high-energy highlight reels across Instagram and Twitter, all while tracking analytics to inform on-the-fly adjustments. My work directly contributed to a 15% boost in engagement on the MEAC Commissioner’s channels and helped strengthen the conference’s brand presence during one of its most visible moments of the year.
From ideation to execution, I helped shape a compelling online experience that matched the excitement happening courtside.
